The General Muir

A partnership between Chef Todd Ginsberg and the folks behind West Egg Cafe, The General Muir is a tribute to the classic New York Jewish deli, returning it to its hand-crafted roots. Traditional favorites are honored – pastrami is cured and smoked in house, bagels are kettle boiled and hand rolled – and, especially at dinner when Chef Ginsberg's menu changes often, joined by dishes going beyond tradition, focusing on fresh ingredients and simple preparations. The General Muir is named for the refugee transport ship that brought owner Jennifer Johnson's mother and grandparents, Holocaust survivors, to New York in 1949.