The Urban Grape - South End

The Urban Grape is a modern, concierge-style liquor store in Chestnut Hill and Boston’s South End that strives to take the intimidation out of wine. 

UG is the first store in the world to utilize Progressive Shelving ™, a unique system oforganizing wines by their body, rather than varietal or region. Progressive Shelving is based on Kevin Zraly’s method of arranging his celebrated wine lists from lightest bodied to heaviest, to make it easier to pair wine with food. 

Progressive Shelving allows our staff to help you pick the perfect wine for your palate. It encourages you to explore other regions, varietals, producers and price points, all while staying in your comfort zone. It also helps you to expand your knowledge of wine in an easy-to-understand way with no intimidation. Not sure where to start? You’ll find Enomatic Tasting Machines at both of our stores, which dispense free samples of 16 different wines that we think best typify the Progressive Shelving in the store.