Black Bear Diner - Fernley

In 1861 a gold prospector by the name of Sisson fell in love with Strawberry Valley – a quaint mountain meadow at the foot of Mt. Shasta in far northern California. He opened an inn near the town now called Mt. Shasta City. This inn overlooked the wild berry patches nearby that were frequented by both black bears and people alike. Tired travelers soon became aware of Sisson’s fabulous hospitality and the inn became a well-known stopover. Large portions of quality food in an interesting and friendly atmosphere became the standard that people expected on their visits. In 1995, Bob and Laurie Manley, along with their partner Bruce Dean, opened the first Black Bear Diner on the site of the old strawberry patches near Mt. Shasta. They were determined to rekindle the level of hospitality that was lavished upon early guests to Strawberry Valley. The menu, service and decor were designed to remind the guest of a time when life was a little more simple, and service and quality were the cornerstones of business. The owners feel great satisfaction that after one hundred years, the black bears again look over Strawberry Valley. Although the family of restaurants called Black Bear Diner has grown from the single location at Mt. Shasta, to over 50 restaurants in the Western United States, each restaurant is still dedicated to the same simple concepts that made the original inn at Strawberry Valley famous.