Rodeo Drive

Rodeo Drive is known throughout the world as the epicenter of luxury fashion. The street spans three city blocks where visitors can enjoy more than 100 world-renowned boutiques and hotels.  Rodeo Drive features the Walk of Style, which was introduced in 2003 by the city of Beverly Hills and the Rodeo Drive Committee to honor style legends for their contributions to the worlds of fashion and entertainment. The Walk of Style honors industry leaders with a lasting tribute that commemorates their life-long achievements. Honorees are presented with permanent plaques featuring their personal quotes and signatures, embedded into the sidewalks.  Every Father's Day, people flock to the Rodeo Drive Concours d'Elegance, an exclusive display of luxury automobiles set against the backdrop of world class Rodeo Drive boutiques. Celebrating the unique relationship between the automotive, fashion and entertainment industries, the spectacular car show is free and open to the public. The Concours d'Elegance has been named one of the "300 Unmissable Events & Festivals Around the World" by Frommer's.