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“long live the music”
The neo-classical theater known today as the Apollo Theater was designed by George Keister and first owned by Sidney Cohen. In 1914, Benjamin Hurtig and Harry Seamon obtained a thirty-year lease on the newly constructed theater calling it Hurtig and Seamon’s New Burlesque Theater. Like many American theaters during this time, African-Americans were not allowed to attend as patrons or to perform. In 1933 Fiorello La Guardia, who would later become New York City’s Mayor, began a campaign against burlesque. Hurtig & Seamon’s was one of many theaters that would close down. Cohen reopened the building as the 125th Street Apollo Theatre in 1934 with his partner, Morris Sussman serving as manager. Cohen and Sussman changed the format of the shows from burlesque to variety revues and redirected their marketing attention to the growing African-American community in Harlem.
Had an amazing time, my first time, for Amateur Night at the Apollo. Seen it years ago on TV, but never live. So glad I went and would recommend it, especially for those not from New York! Beyond... Read more
My sister and I attended the 90th annual amateur night. We were blown out of our seat with the talent we saw and were so proud to share the moment with people in the community. The Apollo is... Read more
Great experience at beautiful historical theatre. The performances lived up to all my memories and expectations. During my visit most performances were good or better during amateur night. No one... Read more
Apollo Theater
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