“Where the neon lights are bright!”
The Broadway Theatre (formerly Universal's Colony Theatre, B.S. Moss' Broadway Theatre, Earl Carroll's Broadway Theatre, and Ciné Roma) is a Broadway theatre located in midtown-Manhattan. It has a large seating capacity of 1,761, and unlike most Broadway theaters, it is actually located on Broadway, at number 1681. Designed by architect Eugene De Rosa for Benjamin S. Moss, it opened as B.S. Moss's Colony Theatre on Christmas Day 1924 as a venue for vaudeville shows and motion pictures. The theater has operated under many names and owners. It was renamed Universal's Colony Theatre, B.S. Moss' Broadway Theatre, and Earl Carroll's Broadway Theatre before becoming a legitimate theater house simply called Broadway Theatre on December 8, 1930. In 1937, known as Ciné Roma, it showed Italian films. For a short time during the 1950s it showed Cinerama films
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- Sun: 12:00 pm - 6:00 pm
- Mon - Sat: 10:00 am - 8:00 pm
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