Booster Juice

Born and raised in Waskatenau (say that five times fast!), Alberta, Dale Wishewan has always been driven to pursue — and achieve! — success. Possessing a lifelong passion for sports and fitness, he attended Portland State University on a baseball scholarship. He was no slouch academically, either, earning his B.Sc. in mechanical engineering. After graduation, he returned to his home province to work in international technical sales for a company called Edmonton Exchanger. Dale credits that company’s founder, Henry Gusse, with providing the basis of his business knowledge and focus on business ethics. By 1999, Dale was on the lookout for a new business opportunity. While travelling in the U.S., he noticed lots of Smoothie bars popping up, and realized there was a hole in the Canadian fast-food market for people with active lifestyles looking for a healthy alternative. Of course, Dale wasn’t going to let a little thing like having no restaurant experience get in his way…