“An american advertising icon”
Nipper (1884–1895) was a dog who served as the model for a painting titled His Master's Voice. This image was the basis for the dog and gramophone logo used by several audio recording and associated brands: His Master's Voice, HMV, EMI, RCA, Victor Talking Machine Company, RCA Victor, JVC and Deutsche Grammophon. In 1898, three years after Nipper’s death, Francis Barraud, his last owner and brother of his first owner, painted a picture of Nipper listening intently to a wind-up Edison-Bell cylinder phonograph. On February 11, 1899, Francis filed an application for copyright of his painting “Dog Looking At and Listening to a Phonograph.”Thinking the Edison-Bell Company located in New Jersey, USA, might find it useful, he presented it to James E. Hough, who promptly said, “Dogs don’t listen to phonographs.” On May 31, 1899, Barraud went to the Maiden Lane offices of The Gramophone Company with the intention of borrowing a brass horn to replace the original black horn on the painting. Manager William Barry Owen suggested that if the artist replaced the machine with a Berliner disc gramophone, the Company would buy the painting. A modified form of the painting became the successful trademark of Victor and HMV records, HMV music stores, and RCA. The trademark itself was registered by Berliner on July 10, 1900.
This was so fun to see and in a neat part of Baltimore. Don't miss it!
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Nipper the RCA Dog
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