National park road trips usually end with a camera roll full of overlooks and a cooler full of nothing. Who Gives A Crap and Parks Project have a different souvenir in mind. After selling out last year, the two brands have brought back the Parks Edition, a limited-edition run of 100% bamboo toilet paper wrapped in photography from some of the most recognizable public lands in the country.
Launched July 23 and available at whogivesacrap.org while supplies last, the collection features 12 wrapper designs shot by photography duo Breakfast for Dinner. Joshua Tree, the Rocky Mountains, the Grand Canyon and Yellowstone’s Grand Prismatic Spring all make the lineup, which the brands are calling the greatest adventure a person can have sitting down.
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Two mission-driven brands, one household staple
The collaboration works because both companies already sell products designed to give something back.
Who Gives A Crap started in 2012, after co-founders Simon Griffiths, Danny Alexander and Jehan Ratnatunga learned that billions of people worldwide lack access to a toilet. The company has donated 50% of its profits to clean water and sanitation nonprofits ever since, a figure that now totals more than $14 million.
Parks Project launched in 2014 with a trademarked rallying cry, Leave It Better Than You Found It, and has since routed more than $2.7 million into conservation work across national, state and local parks through apparel and lifestyle goods. Co-founder and CEO Keith Eshelman framed the reissue as another chance to celebrate American public lands alongside a partner equally focused on protecting them.
The customer response to last year’s release made the decision to bring it back an easy one, and that the partnership is about more than packaging design.
Bamboo instead of trees
The environmental case sits underneath the artwork. Conventional toilet paper consumes an estimated one million trees per day. Bamboo, a fast-growing grass rather than a hardwood, regenerates in a fraction of the time, and Who Gives A Crap sources its fiber from cooperative plantations made up of small farms.
The company has formalized that position in a published No Deforestation Commitment, and its toilet paper, tissue and paper towel products contain no virgin tree fiber, packaging included.
Specs that matter on the road
Parks Edition rolls are the same premium product behind the brand’s standard bamboo line, which lands the collection somewhere between a camp-kitchen upgrade and a genuinely practical stock-up.
- Mega length rolls at 370 sheets each, which means fewer roll swaps in a rig with limited storage
- Extra cushy 3-ply squares
- No inks or dyes, and plastic-free packaging
- Compatible with most septic systems under normal use, a real consideration for RV and van owners
- 100% bamboo fiber, FSC certified
For travelers with especially sensitive septic setups, the brand points toward its 100% recycled line, which tends to break down faster.
Where to find it
The Parks Edition is sold at whogivesacrap.org, in a stock-up box sized for a household or a long season on the road. Pricing lands in the same range as the brand’s standard bamboo line, which tends to hold its own against the grocery store shelf.
The run lasts only as long as supplies do, and last year’s sold through quickly. For anyone who has stood at an overlook and wished the feeling stuck around longer than the drive home, the Parks Edition offers a small, oddly effective way to keep those landscapes in view, right down to the least scenic room in the house.
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