Forget giving a box of chocolates this Valentine’s Day. Give your beau a chance to take a four-month chocolate road trip in the “Chocotruck” instead.
The Chocotruck is the whimsical creation of Tony’s Chocolonely, a Fair Trade Certified chocolate company on a lofty mission to make chocolate a slave-free industry worldwide. The company is hoping to introduce you to their delicious chocolate and noble vision with an on-the-road marketing effort similar to that of the famous Oscar Mayer Wienermobile.
The truck will hit the road this spring, making its debut at Austin’s SXSW, followed by stops all over Arizona, California, Oregon, Washington, and Chicago, Illinois.
And, as you might have guessed, the Chocotruck won’t drive itself. It needs three chocolate lovers to steer the ship, and if you apply before the February 12 deadline, you could be one of the lucky ones. (You and your significant other both love chocolate? Tony’s tells us they’re not opposed to couples signing up together.)
So, what is Tony’s looking for in a potential Chocotruck Captain? You’ll need to have a passion for chocolate, people, and adventure. Tony’s also wants the right candidates to have a fun-loving spirit and a sense of humor.
The perks of the job are pretty stellar. Of course, you’ll get all the chocolate your blood sugar can handle, plus weekly yoga to make room for more. Those selected will also receive a competitive salary, accommodations, per diems, and more.
Tony’s U.S. marketing manager Dena White sums the opportunity up nicely: “Maybe I’m biased, but these are the best jobs ever. I mean—getting paid to go on a road trip in an epic Chocotruck with the goal of making the world a better place? Yes, please.”
The lucky chosen few won’t just be driving around throwing chocolate bars at adoring crowds, however. As White mentions, they’ll be attempting to make the world a better place. The Chocotruck isn’t just a food truck; it’s a rolling experience aimed at raising awareness of the inequities within the cocoa industry.
“It’s companies’ responsibility to change the industry. It’s up to us to pay fair prices and fair wages. We’re on a mission to create consumer awareness and to inspire other companies that they too can change the way they do things for the better,” says White.
The Chocotour is just one more tool Tony’s is using to spread their message. “The Chocotruck is our way of taking our mission on the road and sharing our story with as many new friends as we can,” says White.
So if driving around a literal truckload of chocolate for a very worthy cause sounds like your kind of gig, head to Tony’s website to apply. Better hurry, though! Signups close February 12.